In 1998 I wrote my first piece of HTML - a cool looking website. I was hooked to this internet thing.
By the early 2000's I saw how companies were using this cool thing to actually make money too.
I sucked up knowledge from books, forums, articles, events and anything I could to learn more about marketing and specifically, advertising. Leads. Sales. Everything.
My marketing heroes at the time, and still today, included Ogilvy, Hopkins, Halbert and Schwartz. Pioneers.
Then also Kahneman, Ariely, Krug and others.
I wanted to learn 'marketing' - instead I learned more about human behaviour and psychology - and I loved it.
My corporate life in the 2000's added the knowledge of the 3-letter acronyms we all love like 'CPM', 'CPC' and 'CPA'... and how to manipulate them.
But it wasn't until a decade later that I tied it all together into a system.
Realising how everything we do in marketing is aimed at some form of influence. The technical stuff was important, but a distraction.
In 2015 I began teaching this to others one to one as part of a startup accelerator program.
In 2018 I launched an online training program for Facebook ads to big success.
In doing so I realised the way people were being taught online advertising was so wrong.
Thus, The Brand-driven Performance Marketing (BPM) Method was established to help advertisers create brilliant ad campaigns that influenced both the human mind and the machine based ad platforms.
The teachings of a 100 years and more, built into a simple to execute process for the modern digital advertiser.